Mailchimp Integration

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Native Mailchimp integration is coming soon. You can connect Mailchimp to HARi today using Zapier or Make.

What it will do

The Mailchimp integration syncs your CRM contacts with Mailchimp audiences and brings campaign engagement data back into HARi.

Planned features

• Contact sync: new HARi contacts are added to your Mailchimp audience automatically
• Segment mapping: HARi filters and views map to Mailchimp segments
• Campaign tracking: see which emails a contact opened, clicked, or bounced in their CRM timeline
• Unsubscribe sync: contacts who unsubscribe in Mailchimp are flagged in HARi
• Lead scoring boost: email engagement (opens, clicks) feeds into AI lead scoring

How it will work

1. Go to Settings > Integrations > Mailchimp
2. Enter your Mailchimp API key
3. Select which Mailchimp audience to sync with
4. Map HARi contact fields to Mailchimp merge fields
5. Choose sync direction and frequency

Current alternative: Mailchimp via Zapier

Connect Mailchimp and HARi today using Zapier:

1. HARi to Mailchimp: trigger on new contact in HARi, action to add subscriber in Mailchimp
2. Mailchimp to HARi: trigger on new subscriber in Mailchimp, action to create contact in HARi via API
3. Campaign tracking: trigger on campaign sent, action to log activity in HARi via webhook

What data will sync

Direction	Data
HARi to Mailchimp	New contacts, updated email addresses, unsubscribes
Mailchimp to HARi	Campaign opens, clicks, bounces, new subscribers

Use cases

• Targeted campaigns: filter contacts in HARi by industry or stage, sync the segment to Mailchimp, send a targeted email
• Lead nurturing: contacts in the “Nurture” stage receive automated Mailchimp email sequences
• Re-engagement: identify contacts who opened a campaign and create follow-up tasks in HARi

Request early access

Want to be notified when the Mailchimp integration launches? Contact us to join the early access list.